Maximizing Customer Engagement with Technology

I attended a joint presentation between Ektron, Rightpoint, and Microsoft this week that touched on a couple of really interesting topics. From the Ektron standpoint, we focused on personalization -- tailoring the user experience to improve engagement.

With Rightpoint, they talked about employee engagement via social intranets and really, if you can make your company feel (and act) like a family, the rewards are limitless.

And of course our good friends at Microsoft chimed in with information about how the Azure Cloud can support all of these initiatives.

It got me thinking, how much is your company really focused on customer engagement? I know that you have to devote resources to new product/service development, but improving the methods in which you target/retain/communicate with clients (and prospective clients) can be just as (if not more) effective. And that's what my newest In a Minute is all about. If you're looking for ways to improve the way you engage with current and prospective customers, give it a look.

As always, your comments are appreciated and if you have any suggestions for a future post, I’m all ears. Thanks for stopping by.

Follow me at @jonmkee on Twitter, friend me on G+, link to me on Linked In -- I'm always looking to connect with other bright people.

And now for something completely different

Now that I am, ahem, a published blogger on Ektron.com, I decided that now was the perfect time for me to transition my personal blog from being all about Ektron to something that more resembles a collage of the thoughts that fill my head. Hence, the quasi-rebranding of this space. Never fear, there will still be plenty of Ektron-goodness here, but I’ll also sprinkle in some other non-Ektron topics from time to time.

Some things I can promise about this space:

This is what happens in my home state!

• Politics – There won’t discussion of any here. I enjoy talking about politics and watching all the fun that comes along with it transpire, but if you ask for my opinion, it’ll simply be that I’m voting for the person with the best plans, who knows how to make a tough decision, and is less likely to be corrupted then the other person – if you can identify that candidate, mark me down as impressed.
• Sports – I follow the same 4-5 teams that I have since I was a kid and am as loyal and faithful as they come. Perhaps we’ll bond more though in that I fully support the hatred of ‘evil’ teams like the Yankees, the Notre Dame Fighting Irish, and the Duke Blue Devils – they could all go away as far as I’m considered. I probably won’t write much about these teams specifically, but I do use sports analogies a lot, so consider yourself forewarned.
• Entertainment – I enjoy shows that make me think, and ones that don’t as well. That said, I’m 100% not into Jersey Shore, the Bachelor, or most of the other reality stuff (save Temptation Island, the greatest reality show premise ever), so I can promise you this will be the only reference to Snooki that you’ll ever see here.
• Technology – Tech is what I know, inside and out, with more than a decade’s experience in everything from web design and development, to CMS, to CRM, to support and hosting – I can promise you I’ll cover that. I’ve helped roll out major deployments for Fortune 500 clients, large associations, mid-market shops, and even SMBs. I’m happy to share information around these experiences if they can help you with your project(s), whether they involve Ektron or not.

So, that’s kind of where I’m at on this. One of the other things that you can definitely count on is updates to a video series that I call ‘In a Minute’. I usually post one or two of these each month and they’re meant to provide a quick 60 second look a hot topic.

In fact, here is the latest addition to that series, “How Often is Too Often”, which helps provide guidance on how much is too much (or too little) when it comes to updating your website, your social channels, and more.

As always, your comments are appreciated and if you have any suggestions for a future post, I’m all ears. Thanks for stopping by.