Monday, September 30, 2013

It's time to say goodbye

I’ve been pretty fortunate.

I’ve been a member of the workforce for twelve years and have had the privilege of working with some pretty amazing people. And while my role has changed over the years and I’ve even changed companies, there have always been constants in my professional life – good people, good technology, and a good work/life balance.

But I’ve realized something very important, and that is that when it’s time for a change, it’s time for a change. Whether that change is being driven by technology problems, personnel changes, or any of the other factors that cause you to be less than satisfied, when it’s time, it’s time.

And it’s normal to be afraid. Everyone fears change.

The idea that you’re essentially throwing away everything you’ve invested to start anew is a scary proposition, especially when it’s coupled with the notion that the grass isn’t always greener, that perhaps you’ll find yourself in a similar (or worse!) situation in the not too distant future if it doesn’t work out.

But, we can no longer settle for second best. Just “getting by” means getting beat, and that costs people their jobs. You need to have the power to do whatever you need to do to be successful and as famous entrepreneur Daymond John once said, "the secret to power is being decisive," so being afraid won't get you anywhere.

If you’re relying on an old, out of date technology to support your web initiatives, you’re making it easier for your competitors and harder for your customers. As a marketer, the pressure you’re under is exponentially higher than it was even three or four years ago and because of that, you need a technology that affords you the opportunity to get the best of the best across all of your digital channels.

But most importantly, you need a partner. You need someone that will take the scary aspects of this change away. And that’s where I come in. I'm here to help you say goodbye to your old web content management system and hello to Ektron. I’ll help you unlock the potential that your digital strategy holds to provide a measurable, noticeable ROI. And I’ll build a relationship with you so that if you ever experience tough times, you’ve got someone to turn to.

If you’re thinking about upgrading your web content management system, now is the time. It's time to seize the opportunity to replace an outdated technology with a better product and keep your business moving forward. It's time to say goodbye because only then, will you have the power.

And for those of you thinking this post was about something completely different, well, I’m sorry to disappoint… ;)

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