- Support for all mobile devices (phones and tablets, and only God knows what else is coming)
- Includes automatic device detection (the ability to automatically determine which device a user is using so that it can render the appropriate display/content)
- The ability to determine whether you want a granular approach (content specific for each individual device) or the ability to setup groups of devices (smart phones, tablets, etc.), that make it easier and more efficient to deploy your first generation mobile site
In short, building a mobile strategy is nothing to be afraid of. In fact, there is such a high level of cool factor (partially because it is taking some time to get adopted by SMB and mid-market entities) that you’ve got an opportunity to be the first among your competitors to start benefiting from a mobile presence.
Think of the difference in your market when a competitor introduced eCommerce first and you watched your sales go to them because of the ease of the transaction and initial coolness of being able to order online? You’ve got a chance to make that same kind of impact with mobile, but you better act fast.
Analysts predict that by 2012, mobile devices will be the most popular internet browsing device, surpassing PCs. The question is, will users be able to browse your website in a mobile-friendly manner? I sure hope so.
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